How Our Falling Auctions Work


Log In

To participate in our live auctions you will need to register your details with Rocks & Co. You can do so for free by clicking Register at the top of every page. Returning customers will only need to log in. We need a call back number before you can start bidding. Please note that this is not necessary for online store purchases.


Your account

You will receive an email confirming your registration details. You can edit your details at any time by selecting My Account at the top of the page. To provide your phone number for live-auction bidding click Activation Live Auctions.



If you like the excitement of falling auctions, we broadcast on Freeview 40 (8am - 11pm) and Freesat 814 (8am - 11pm), click here to watch our web stream or to bid online.

If you would like to place your bid over the phone, simply call our free hotline (+44) 0800 931 1111 and as soon as you see something you like, press the 1 key to go through to our customer service team.

Our falling auctions are run in two formats, ‘timed auctions and ‘falling auctions’.

Timed Auctions

In timed auctions, the price will continue to fall, but the auction will close either when the timer expires or the item is sold out. Whatever the price is when the auction closes is the price everyone pays. Please note that all orders are subject to availability.

Quantity Auctions

Once the auction starts the price will begin to fall. Sometimes the price will drop slowly and other times it will drop quickly. When the price drops quickly, we call this a ‘Price Crash’. Please note that a Price Crash may not happen in every quantity auction. As people start to bid, the available quantity will decrease. Once all the items in the auction have sold, the auction closes. Whatever the price is when the auction closes is the price everyone pays.

To bid, simply click ‘Place Bid’ on the item of your choice. You will be asked to confirm your bid and once confirmed, your bid will be recorded. Remember, you will only pay the last and therefore lowest price offered, even if you have placed a higher bid. If you are placing your order by phone, please stay on the line even if the auction has ended, as there sometimes may still be a chance to obtain your selection. Regardless of the auction format, please remember that the price at which an auction starts is entirely random and does not represent an implied worth or value of the item being sold.

Payment & Order Confirmation

You will receive an automatic email confirming your participation in our live auction with the provisional price. You will receive an order confirmation email the next day with the final price (which will always be the lowest price displayed at the end of the auction), your delivery address and your order total. Your order will be handed over to our courier on the next working day.

Please note that the shipping charges are not included in the final price of the jewellery unless stated otherwise. Postage and Packaging is £4.95 and is only applied once per sale day (between 8am and midnight). Find out more delivery information here.


If you have any further questions please do not hesitate to contact our customer service team on (+44) 0800 931 3333 or via email

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